We are starting with kids & lunch.

Why?

1 in 5 kids in the US is obese

Kids who are overweight or obese are 24-30% more likely to be bullied or teased by their peers, which can lead to social isolation, depression and lower self-esteem

20% of kids in the US has a mental health illness

Poor nutrition and diet-related diseases are correlated with lower academic achievement, worse health outcomes, and more behavioral problems for kids

Access to healthy food and engaging nutrition education is key to building healthy habits to reverse these trends.

Kids get ~40% of their nutrients from school lunch

Thus…

Our first product, Goodie Box, is a ready-to-eat, nutritious school lunch designed for kids, paired with fun and engaging information about the food they’re eating.